In The Brand We Believe

If there is one thing an advertisement wants to do, it's to get you to believe in their brand. To think favorably upon what their brand does, provides, and sells. Companies set out to do this in all sorts of fashions to convince consumers that their brand is the most reliable and the one that they should definitely buy. For example if we compare the commercial for Oreos...

Compared to the commercial for Tropicana's orange juice...

In the Oreo commercial the company makes the brand very comical and humorous, showing the consumer that their brand is fun and so delicious that people would even begin to fight over what makes them so delicious. The Tropicana commercial shows the consumer how natural and pure their juice is. It shows how their product is the real deal, not something made from artificial ingredients.

Both of these commercials on food accomplish the same thing, they get the consumer to get behind what they are selling. While they are both advertising things for food, they do so in very different fashions, but they accomplish the same goal. This goal of course is to build a better reputation for their brand name. Through their advertisements they ultimately get people to place a bit more trust and belief that their brand is the best and that their brand is the only one you should buy.